Hackensack Meridian Health Launches New Brand Campaign

June 15, 2022

Hackensack Meridian Health, New Jersey’s largest and most comprehensive health care network, today launched a new brand campaign with the message "We’re Ready," reflecting the organization’s readiness to help patients tackle any challenge that comes their way, "today and every day."

"We are delivering on our promise to transform health care by quickly adapting and responding to the ever-evolving world of medicine and the needs of those we serve," said Robert C. Garrett, FACHE, CEO of Hackensack Meridian Health. "Our network has played a major role in the COVID-19 pandemic, from treating more patients and administering more vaccine doses than any network in New Jersey, to developing the state’s first rapid COVID-19 test."

"We opened the Hackensack Meridian School of Medicine, the first private medical school in New Jersey in more than 50 years, which will train the next generation of physicians," Garrett continued. "Hackensack Meridian Health keeps getting better by bringing the latest innovations and delivering life-saving treatments to our patients. Our new brand campaign embodies the spirit of our physicians and team members who have a relentless focus on improving health outcomes each day."

From heart disease to cancer, the brand campaign emphasizes that Hackensack Meridian Health caregivers are ready for any situation, utilizing cutting-edge innovations and procedures, as well as providing high-quality, compassionate care to improve outcomes for the patients and communities the network serves.

"Our new brand campaign demonstrates that Hackensack Meridian Health is ready to tackle anything that challenges the health of our patients," said James Blazar, executive vice president and chief strategy officer, Hackensack Meridian Health. "The narrator in our television ads speaks directly to diseases such as cancer and heart disease, warning them that our care teams are ‘stronger than any illness."

"Through real-life footage of our patients and their caregivers, and various technologies – showcased in dramatic black and white footage – we want people to feel confident and inspired knowing that we have what it takes to provide exceptional care to help our patients overcome any ailment," said Dorie Klissas, senior vice president and chief marketing officer, Hackensack Meridian Health.

Over the next year, Hackensack Meridian Health will feature various brand television ads, as well as television ads that focus on the network’s expertise in cardiology and cardiovascular surgery, neurology and neurosurgery, orthopedics, cancer, and pediatrics. These will be accompanied by radio, print, out-of-home and digital messages.

To learn more about the new "We’re Ready" brand campaign, click here.

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