Fresh Match Program
Fresh Match is a new nutritional incentive program whose goal is to increase accessibility to fresh fruits and vegetables. We provide one dollar for every dollar spent on fresh fruits and vegetables to customers using a store loyalty card, a store loyalty number, and SNAP benefits on a Families First card.
Who Is Eligible for Fresh Match
To be eligible for Fresh Match, you must be a New Jersey Supplemental Nutrition Assistance Program (NJ SNAP) recipient and a loyalty program member at one of the participating grocery stores listed below. To become a loyalty member, simply visit a participating store and receive a loyalty card or loyalty number upon sign-up. To learn more about NJ SNAP or apply for food assistance, visit www.NJSNAP.gov.
How Fresh Match Works
- Bring your Families First card to a participating grocery store.
- Shop at a participating store (See list below).
- Buy any fresh fruits and vegetables at the store using your SNAP benefits and scan your grocery store loyalty card or utilize your loyalty program number.
- Fresh Match will match what you spend on fresh fruits and vegetables with Fresh Match dollars.
- You will then receive these dollars in the form of a coupon or through your loyalty program system, which you can use for up to 30 days upon receipt.
Find a Location
Our program will be available at the following locations. If you don’t see your local grocery store listed, stay tuned for information about our plans to expand our program to additional stores.
ShopRite of Watchung | 1701 US-22, Watchung, NJ 07069 |
ShopRite of South Plainfield | 3600 Park Ave, South Plainfield, NJ 07080 |
ShopRite of Perth Amboy | 365 Convery Blvd, Perth Amboy, NJ 08861 |
ShopRite of Lodi | 175 Main St, Lodi, NJ 07644 |
ShopRite of Passaic | 503 Paulison Ave, Passaic, NJ 07055 |
ShopRite of Hackensack | 500 S River St, Hackensack, NJ 07601 |
ShopRite of Shrewsbury | 1151 Shrewsbury Ave, Shrewsbury, NJ 07702 |
ShopRite of Carteret | 801 Roosevelt Ave, Carteret, NJ 07008 |
ShopRite of Bricktown | 668 NJ-70, Brick Township, NJ 08723 |
ShopRite of Neptune | 2200 NJ-66, Neptune Township, NJ 07753 |
Supremo of Plainfield | 249 E Front St, Plainfield, NJ 07060 |
Supremo of Perth Amboy | 270 King St, Perth Amboy, NJ 08861 |
C-Town of Perth Amboy | 272 Maple St, Perth Amboy, NJ 08861 |
Coming Soon
Supremo of Irvington | 910-914 Springfield Ave, Irvington, NJ 07111 |
Supremo of Jersey City | 323 Palisades Ave, Jersey City, NJ 07307 |
Supremo of Elizabeth | 25 South Broad Street, Elizabeth, NJ 07202 |
For Our Partners
Fresh Match is proud to partner with ShopRite, Supremo, and C-Town to provide fresh fruits and vegetables to the state of New Jersey. For more information on Fresh Match, please download the following Fresh Match educational materials:
- Fresh Match Flyer
- Fresh Match "How it Works" Video (Coming Soon)