Fresh Match Program   
Fresh Match program

Fresh Match Program

Fresh Match is a new nutritional incentive program whose goal is to increase accessibility to fresh fruits and vegetables. We provide one dollar for every dollar spent on fresh fruits and vegetables, up to ten dollars each week, to customers using a store loyalty card, a store loyalty number, and SNAP benefits on a Families First card.

Who Is Eligible for Fresh Match

To be eligible for Fresh Match, you must be a New Jersey Supplemental Nutrition Assistance Program (NJ SNAP) recipient and a loyalty program member at one of the participating grocery stores below. To become a loyalty member, simply visit a participating store and receive a loyalty card or loyalty number upon sign-up. To learn more about NJ SNAP or apply for food assistance, visit

How Fresh Match Works

Bring your Families First card to a participating grocery store. Buy any fresh fruits and vegetables at the store using your SNAP benefits and scan your grocery store loyalty card or utilize your loyalty program number. Fresh Match will match what you spend on fresh fruits and vegetables with Fresh Match dollars, up to $10 each week. You will then receive these dollars in the form of a coupon or through your loyalty program system, which you can use for up to 30 days upon receipt.

Find a Location

Our program will be available at the following locations. If you don’t see your local grocery store listed, stay tuned for information about our plans to expand our program to additional stores.

ShopRite of Watchung 1701 US-22, Watchung, NJ 07069
ShopRite of South Plainfield 3600 Park Ave, South Plainfield, NJ 07080
ShopRite of Perth Amboy 365 Convery Blvd, Perth Amboy, NJ 08861
ShopRite of Lodi 175 Main St, Lodi, NJ 07644
ShopRite of Passaic 503 Paulison Ave, Passaic, NJ 07055
ShopRite of Hackensack 500 S River St, Hackensack, NJ 07601
ShopRite of Shrewsbury 1151 Shrewsbury Ave, Shrewsbury, NJ 07702
ShopRite of Carteret 801 Roosevelt Ave, Carteret, NJ 07008
ShopRite of Bricktown 668 NJ-70, Brick Township, NJ 08723
ShopRite of Neptune 2200 NJ-66, Neptune Township, NJ 07753
Supremo of Plainfield 249 E Front St, Plainfield, NJ 07060
Supremo of Perth Amboy 270 King St, Perth Amboy, NJ 08861
C-Town of Perth Amboy 272 Maple St, Perth Amboy, NJ 08861
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